About Us

FnF Collects is built on authenticity, trust, and a passion for bringing people together through the hobby we love.

What started as a lifelong passion for collecting has grown into a business focused on creating a fun, welcoming, and community driven experience for collectors around the world. From sports cards and memorabilia to live breaks, and content creation, FnF Collects is all about sharing the excitement of the hobby with others.

Based in the Middle East, FnF Collects was created with the vision of helping grow the hobby in the region while staying connected to the global collecting community. What began as content, collecting, and community has now grown into something even bigger, with the opening of our first retail store in Dubai.

Founded by Faisal Asseri, FnF Collects combines real collector passion with the lessons learned from years of professional and business experience. The goal has always been simple: create a brand collectors can trust while making the hobby more accessible, exciting, and connected.

Whether you’re chasing your grail card, opening your first pack, joining a live stream, or simply enjoying the community, you’re always welcome here.

Thank you for being part of the journey. This is only the beginning.

The FnF Collects Story

Collecting has always been part of my life. Ever since I was a kid ripping Pokémon packs, I was drawn to the excitement of opening something, chasing something, and finding pieces that felt special. Over the years, the collectibles changed, but the passion never really left.

2020

Finding the Hobby Again
In 2020, at 22 years old, I found my way back into collecting. I started with signed jerseys, sports memorabilia, and Pokémon cards again. Very quickly, I ran out of space for memorabilia, and that is when I came across sports cards.

I still remember ripping my first few retail boxes that I had shipped from the US to Saudi. From that point on, I was hooked.
2022

Back to Boston as a Collector
In December 2022, I moved back to Boston, but this time I came back as a collector. I remember going straight to my local Target because I was so excited to finally have easier access to the hobby I loved, whether it was sports cards or TCG products.

It did not take long before I realized I wanted a place to share my collection with others. On January 24, 2023, FnF Collects was born with my first Instagram post, a Select rookie PSA 10 Jaylen Brown card.
2023

The YouTube Chapter Begins
Toward the end of 2023, I decided to start the FnF Collects YouTube channel. At first, the goal was simple. I wanted to rip retail boxes on camera, share the experience with my friends back in the Middle East, and help teach them more about the hobby I loved.

My first video went live on December 1, 2023, and that became the beginning of a bigger journey.
2025

From Channel to Business
After completing my Dual Master’s Degree in Boston in 2025, I knew I wanted FnF Collects to become more than just a channel. I wanted to have a real impact on the hobby and help it grow in the Middle East.

In April 2025, I moved to Dubai with the dream of working in the hobby full time. I officially registered FnF Collects as a business with the goal of one day opening a retail store.

That year, I vended for the first time and started streaming for the first time. More than anything, I focused on helping collectors learn, avoid mistakes, understand the hobby better, and feel welcomed into the growing regional community.
2026

The Store Becomes Real
With the new year, I decided that 2026 would be the year I fully went for the dream. I knew I wanted to open the first FnF Collects store, and I knew I wanted to make it happen by the World Cup.

Now here we are, with that dream becoming a reality.

FnF Collects exists because of the hobby, the community, and the people who supported the journey from the beginning. I could not have done it without the friends, family, and collectors who believed in me and this crazy dream.

Visit our Store in Business Bay

Terraces Marasi Drive by Key Mavens
Dubai, UAE
+971568689863

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The Team Behind the Hobby

Faisal Asseri

Founder & CEO
Jondell Cayabyab

Administrative Assistant
Quincy Cayabyab

Sales Manager

Join Our Team

If you live for the thrill of the chase, love connecting with fellow collectors, and want to help make the hobby more exciting and accessible for everyone, you’ll fit right in.

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Frequently Asked Questions

Got questions? We've got answers!

Can I pick up my order in-person?

Absolutely! While we love shipping cards to collectors worldwide, you can also choose the Local Pickup option at checkout. This allows you to skip the shipping wait and grab your items directly from our physical store. We’ll notify you as soon as your order is ready for collection.

What kind of cards and products do you stock?

We specialize in a massive variety of Sports Cards and TCGs. Our inventory includes everything from Football and Basketball singles to Sealed Wax and Graded cards. We also carry popular TCGs like Pokémon and One Piece, along with all the Supplies you need to protect your hits.

Have a question about a specific card or your order?

Our team is always ready to help another collector. Whether you need more details on a graded slab or have a question about a recent purchase, we’ve got you covered. Click the button below to head to our Customer Service page and send us a message!